Download Dynamics of International Advertising Theoretical and Practical Perspectives Barbara Mueller 9781433103841 Books

Product details

Paperback 368 pages
Publisher Peter Lang Inc., International Academic Publishers; 2 edition (December 21, 2010)
Language English
ISBN-10 1433103842

I bought this for school. It was interesting and useful.
may hauer-simmonds said very broad book. I didn't like it at all. it doesn't say anything. you can find the same information in the internet.
Good book and good service! Thank you
I purchased this book for my Graduate course.
The book speaks about characteristics, problems and strategic challenges in international advertising (with a balance of theoretical and pratical perspectives).There are many examples of which elements advertisers must consider to create an effective communication for foreign markets(for example, cultural, economic and political local contexts). It's a very usefull and interesting book, even for students that didn't study advertising or marketing at the university in fact, contents are expressed clearly and in a thorough way.
The book came in brand new in a decent amount of time. No problems with this seller
Very interesting reading for beginners in International Marketing Communications. Tons of pictures and examples which I absolutely love!!!